In a nutshell: Disclose your affiliation to the subject
In a nutshell: Disclose your affiliation to the subject
Wikipedia's Terms of Use requires that you disclose your affiliation with the subject of a page before getting involved in it. The corresponding FAQ cites covert marketing regulations and other laws that prohibit commercial interests from acting as though they are crowd-sourced members of the public.
In a nutshell: Rely primarily on proposing and discussing changes.
Wikipedia's Conflict of Interest Guideline very strongly discourages directly editing a page you have a vested interest in. Instead, it says to propose changes and share content, so independent, crowd-sourced editors have an opportunity to weigh in.
In a nutshell: Propose the same edits an independent editor would.